Seek the impossible.

Radical innovation means pushing the impossible to become reality, and Generative AI is the ultimate tool to do that.

Image: Midjourney

We help you connect the dots.

So many possibilities, so little time and resources. We reduce complexity. We help you prioritize and focus on the right ideas.

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Is your company trying to sell fish to sea lions?

Stop meaningless market research and customer surveys.
Start truly understanding your customers — now.

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© Steffen Sommer

SOMMERRUST helps companies innovate and create new business models. Moreover, we show them how to improve their innovative capacity in a systematic way.

We use a unique approach that combines methods from classic Strategic Management, Design Thinking as well as the world of startups. Business Model Waves.

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