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The company

What we do

SOMMERRUST was founded by Axel Sommer and Frank Rust in 2014 between the cities of Berlin and Heidelberg.

SOMMERRUST helps companies improve their innovation capabilities, and design and introduce new business models.
We can support our clients during all innovation stages — from developing a new vision and generating ideas to designing business models to post-launch performance measurement and optimization. Our approach is generally applicable to all industries and types of organizations. We ensure that the necessary functional or sector-specific competencies are available via multidisciplinary teams from the very beginning.

More about our consulting services.

During our consulting projects, we use a unique combination of established methods from Strategic Management and methods pioneered in the digital start-up scene. Our approach also incorporates a lot of elements from the so-called "Design Thinking". Design Thinking puts the needs of the customer at center stage, integrates clients into the innovation process, and accelerates it through rapid iterations. In addition, we are leveraging generative AI since 2023 to make innovation projects better and more efficient. This way, the sweet spot where customer needs, feasibility and economic viability meet can be found much faster.
Our approach not only shortens the innovation cycle, it also reduces the necessary investments and risks compared to conventionally managed innovation projects.

More about our approach.

Our Team

Who we are

Dr. Axel Sommer

Dr. Axel Sommer

Axel Sommer is the Managing Director and co-founder of SOMMERRUST. He developed the academic foundation for the "Business Model Waves" framework and is a topic expert for strategic management, business model design, organization, sceanrios and generative AI.

ChatGPT

ChatGPT

ChatGPT supports us as an Artificial Innovation Analyst. She conducts trend research and enriches any innovation team with her expertise about every imaginable industry. While she is not always right and still has a lot to learn, she gets smarter by the day.

Jochen Gürtler

Jochen Gürtler

Jochen Gürtler is an expert for Design Thinking and modern methods for software development. He co-authored the book „30 Minuten Design Thinking“, worked for the d.school in Potsdam and supports our projects with his extensive skills and knowledge on innovation.

Tim Kunde

Tim Kunde

Tim Kunde is a Co-Founder and Managing Director of Friendsurance, an innovative startup in the insurance market. He is a member of the Advisory Board of SOMMERRUST. We benefit from his experience in managing digital startups and his knowledge about the latest innovation methods.

Sebastian Kemmler

Sebastian Kemmler

Sebastian Kemmler is co-founder and Strategic Director at the creative agency KEMMLER KEMMLER. He works with international clients mainly in the fashion industry and complements our Advisory Board with his expertise in digital marketing, design and branding.

Matthias Wolff

Matthias Wolff

Matthias Wolff is a Co-Founder and part of the management team of LUPUS-Electronics. As a member of our Advisory Board, he contributes his expertise in the Internet of Things (IoT) and home automation as well as his experience in how to start and scale a new company.

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